Gustavus Launches New Brand Position and Website Design

Posted on October 12th, 2009 by

ThumbprintGustavus Adolphus College introduced a new brand position over the weekend to better reflect its mission and core values. The new brand position is “Gustavus Adolphus College: Make Your Life Count.”

The position builds on market research involving more than 2,000 Gustavus constituents in interviews, focus groups, and surveys.

“Response from students, faculty, staff, and alumni has been very strong,” said Gwendolyn Freed, vice president of marketing and communication at the College. “They say it hits home for them and captures the essence of what Gustavus does in helping students find ways to make their lives count.”

As part of the new brand position, Gustavus is in the process of rolling out a redesign of its website, The homepage and several key landing pages already feature the new design, while the remaining pages will reflect the changes throughout the remainder of the academic year.

“The new brand position and the redesigned website are two aspects that will help build momentum and move the College forward as it looks ahead to its sesquicentennial in 2011-2012,” said President Jack R. Ohle.


Media Contact: Director of Media Relations and Internal Communication JJ Akin


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