After serving as Interim Vice President for Marketing and Communication during the 2011-12 academic year, Tim Kennedy ’82 has been promoted to Vice President for Marketing and Communication effective immediately.
After serving as the College’s Sports Information Director for more than two decades, Kennedy accepted a new assistant vice president role in the Office of Marketing and Communication in the spring of 2011. He moved into the interim vice president role when former Vice President for Marketing and Communication Gwen Freed left the College to become the Executive Director at Wallin Education Partners.
“Tim’s work ethic, leadership, and passion for Gustavus are three qualities to be admired and that’s why this was an easy decision for me,” Gustavus President Jack R. Ohle said. “Tim proved time and time again this year that he was more than qualified to lead this important division on campus.”
Under Kennedy’s leadership, the Office of Marketing and Communication made significant strides during the 2011-12 academic year. Through a partnership with Stretch Internet, the College live streamed more than 40 events on campus including academic lectures, fine arts events, and daily chapel services. The office increased the amount of content on the College’s website by publishing more than 250 news and feature stories online and increased the number of students it employs to increase website content and build a larger photo library. The office’s graphic design staff increased its production by more than 60 percent by completing nearly 550 projects. The College’s marketing efforts were ramped up on social media sites including Facebook, Twitter, Flickr, and YouTube. The office also continued its partnership with the strategic branding and marketing firm BD&E to produce key print materials and videos for the Office of Admission, the Sesquicentennial, as well as the College’s Annual Report.
“This past year has been an extraordinary opportunity to expand my understanding of and appreciation for a place that has nurtured and supported me for over 30 years,” Kennedy said. “I am honored to have the opportunity to serve Gustavus in an expanded role and I look forward to collaborating with President Ohle, and the faculty, staff, and students to tell the Gustavus story in a thoughtful and engaging way to the world around us.”
As Vice President for Marketing and Communication, Kennedy will oversee a staff of 11 including the Director of Fine Arts and the Sports Information Director. For more information about the Office of Marketing and Communication, go online to gustavus.edu/marketing.
Media Contact: Director of Media Relations and Internal Communication Matt Thomas